Destination Sensescape as a Diagnostic Gadget of Egypt’s Sensory Profile

While the great relevance of visitors' multi-sensory destination experiences, there are no prior Egyptian efforts to develop a benchmark assessing sensory destination impressions. So due to a lack of measurements, the research tries to generate Egypt's sensory profile using Sensescape. The research makes three contributions: 1) It adopts Egypt's Sensescape idea. 2) Research provides scientific proof of various sensory motivations throughout the destination as a whole, whether natural, urban, social, or otherwise, other than previous research, which has only studied sensory compliments in nature-based itineraries or urban-based attractions. 3) Hands-on destination sensescape provides Egypt DMOs better skills to design more effective destination promotion strategies contributing to a memorable Egypt experience.
The study finds various positive, strong attractions connected with the human five senses, contributing to Egypt branding. The most positive strongest attractions are sequential:

Visual attractions within cultural (90 %) and nautical (88 %) items.
Auditory attractions within music (85 %) and wildlife (83 %).
Olfactory ones via air (84 %) and water (83 %).
Gustatory connections linked to food & beverages and flavors (79 % for each) within culinary tourism.
Tactile interactions by climate (80 %) and luxury (74 %).

The study also finds some weaknesses within the same senses which need attention to not affect the brand Egypt. The weaknesses consecutively from top to bottom are as follows:

Auditory experience, interpreting noisiness, and audio guidance deficiency by more than 50 % of respondents for each.
Tactile experience, reflected by traditions and societies contributing to neutral or negative experience by 35 % of respondents.
Visual elements, screening events, and agriculture by more than 30 % of neutral or negative respondents.
Gustatory reaction, reproducing contribution of food & beverages, flavors, traditional and exceptional food to neutral or negative experience by more than 20 % of respondents.
Olfactory experience, as food & beverages and external services, contributes to neutral or negative experience by more than 20 % of respondents.

The study recommends giving more attention to Egypt destinations about the above weaknesses.