The Effectiveness of Applying Virtual Technologies in Tourism during COVID-19 in order to Rebuild Travel for a Post-Pandemic World

نوع المستند : المقالة الأصلية

المؤلفون

1 , Faculty of Tourism and Hotel Management,- Helwan University - Egypt

2 Faculty of Tourism and Hotel Management, - Helwan University - Egypt

المستخلص

According to the UNWTO latest reports, COVID-19 pandemic has executed great and unparalleled impacts on the tourism industry in worldwide. Consequently, the pandemic has remarkably accelerated the testing and spreading the technologies that have helped travel and tourism industry increase their reach through many digital tools. Though, remote or virtual tourism has been an advanced theme within industry opportunities for some time, recently it is expected to have great potentials to help the recovery of tourism industry. This study investigate the success of using virtual technologies during COVID-19 pandemic in order to rebuilding travel for the post-pandemic world in the Egyptian context.  To achieve this aim, In-depth online interviews with tourist from different nationalities were conducted. The findings of the research showed that the virtual technologies can help innovating travel for a post-pandemic world, and they can be used to promote destinations as an efficient marketing tool as well. The study also provided recommendations to overcome some deficiencies in the Egyptian experience and also suggested the ability of promoting sustainable tourism and increasing ‘virtual accessibility’ for the elderly and disabled via virtual tourism.

الكلمات الرئيسية

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الموضوعات الرئيسية

المجلة الدولية للتراث والسياحة والضيافة‎
المجلد 15، العدد 3
(عدد خاص)
ديسمبر 2021
الصفحة 817-835

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